Campaign Thought

For a millennial population that experiences FOMO, being confined by a lengthy hair oiling regime can feel like prison. Building on this insight, the 15 minutes formula of Kezin herbal oil was launched.

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Marketing Funnel

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Awareness

A multilingual TV led integrated campaign was launched to seed the #TelKiJailSeAzadi proposition

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Consideration

15 minutes hair oil workout regime was established to communicate the hair strengthening RTB of the herbal oil

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Action

High impact POS and plugging a faster acting alternative through Search Ads induced product trials