Campaign Thought

To increase footfalls at Apollo Emergency, a campaign was launched to question the behaviour of rushing a loved one to the nearest hospital instead of the best hospital. The successful campaign led to acquiring the marketing mandate for Apollo Neurosciences, Apollo Spectra Hospitals, Apollo Sugar and Apollo White Dental

 

Marketing Funnel

 

Awareness

Brand campaign to revaluate the old habit of rushing to the nearest hospital in an emergency

​

Consideration

Testimonial campaign in the voice of decision makers who were glad they chose Apollo

​

Action

‘Be a Life Saver’ campaign encouraging people to perform the simple act of saving the Apollo Emergency number on their phones and immediately dialling it to save someone during a medical emergency