MANISH DODANI
CREATIVE DIRECTOR/ BRAND STRATEGIST
AXIS MUTUAL FUND
Conceptualized the #ShuruaatSIPse Investor Education campaign for Axis Mutual Fund
Campaign Thought
Life is but a sequence of goals and responsibilities. And the journey to every new goal begins with taking the first step in the right direction. No matter where you are in life today, an SIP or Systematic Investment Plan can help take you where you want to be tomorrow. All you need to do is take that first step!
Marketing Funnel
Awareness
An emotional Digital Video was launched showcasing people standing in front of a mirror and reflecting on their future goals, to seed the thought of moving in the direction of one’s dreams.
Consideration
The campaign CTA led people to the landing page to know more about SIP and to an SIP calculator
Action
A sustenance campaign quizzed people about their product knowledge through a contest that required them to participate using #ShuruaatSIPse
CAMPAIGN VIDEO
NFO CAMPAIGN
Launched the the Axis Global Equity Alpha Fund of Fund
NFO during the lockdown
Campaign Thought
While the Indian economy was struggling during Covid, International Brands like Amazon were scaling new heights. Using the buzzword ‘UNLOCK’ in such a backdrop, the campaign provided Indian investors with an opportunity to be part of these powerful brand’s success stories by breaking free from the constraints of the local market and investing in Global markets.
Marketing Funnel
Awareness
#UnlockGlobalInvesting campaign launched across all media
Consideration
Sustenance digital campaign outlining the various benefits of investing in Global markets with the experts
Action
Countdown campaign to create a sense of urgency and not miss out on a once in a lifetime opportunity