Campaign Thought

To infuse the ‘Desi Cool’ element in the café franchise, India’s love for tea was leveraged to develop the ‘Ek pyali india’ positioning.

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Marketing Funnel

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Awareness

Unique tea themed Branding and digital campaign

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Consideration

The contest microsite and Duracell Social media Handles showcased all influencer content and entries of other participants and served as a catalyst to participate

 

Action

Photo-op collaterals and ambience design to get organic social shares of the outlets