Campaign Thought

The campaign integrated the Cream Stone  Brand with Telugu star Vijay Devarakonda’s Birthday. The actor served free ice cream  to fans at a Cream Stone flagship outlet, and Devarakonda Birthday trucks distributed ice creams at different locations across AP. Event publicity and PR campaign made Cream Stone the talk of the town!

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Marketing Funnel

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Awareness

Teaser campaign created hype about a cool brand integration with the star coming soon

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Consideration

Campaign promising fans a chance to be a part of the star’s birthday celebration

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Action

Contest campaign enabled high Brand engagement