Campaign Thought

Many women secretly harbor the desire to be the face of a Brand. Using the MCanvas platform and the camera on their Mobile phones this dream was turned into a reality! Reaching close to 5 million users, the campaign saw an impressive 2% click-through rate - beating the 0.20% industry average for mobile banner ads. Users spent 15 seconds on average engaging with the brand narrative

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Marketing Funnel

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Awareness

Peek-a-boo ad creative to arouse the curiosity of our female audience.

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Consideration

The expanded ad format makes them an offer they can’t refuse. The opportunity to be the face of the Brand.

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Action

The MCanvas interactive ad format arms the phone camera and allows women to become the face of the Brand Figaro by just taking a selfie and create a templatized Ad featuring them, which they can save share with the world!