Campaign Thought

For years cooking oil Brands have stereotyped women. It was only right for Freedom Healthy Oil to break-free from the norm and salute women who exercise the #FreedomToChoose their own path in life. The campaign crossed 5 million video views across social media platforms within 10 days of its launch.

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Marketing Funnel

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Awareness

The Digital Film catalogued instances of casual sexism in a paradoxical manner and celebrated the ‘The Women of Free Spirit’ who are breaking archaic conventions and guiding their life’s narrative, free from the status quo and the stereotypes and went viral. Social Media campaigns, Digital PR and Influencers were used to amplify the campaign thought and bring the Brand strongly into the consideration sphere.

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Consideration

Campaigns highlighting nutritional benefits of the products communicated how better health gives women the #FreedomToChoose

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Action

Offer driven campaigns that gave the #FreedomToChoose better value in terms of Quality and Price were used at POS