Campaign Thought

The objective was footfalls on the opening weekend. Attractive pricing was the USP of the Brand. By creatively making the starting price of various products the hero of the campaign the message was interesting delivered without showcasing the uninspiring products available at those price points. Curiosity got customers to the opening!

 

Marketing Funnel

 

Awareness

Teaser ‘ Housefull Coming Soon’ OOH campaign on major roads and highways leading to the store

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Consideration

Eye-catching price point based creative campaign

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Action

Attractive inaugural discount POS & print campaigns