Launched the next step in navigation tech with ‘Lechal’s’

haptic footwear

Campaign thought

The idea was to capture the imagination of the first movers of the gadget world with the futuristic concept and let the innovative technology percolate down to their spheres of influence

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Marketing Funnel

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Awareness

Teaser campaign to arouse the curiosity of the technocrats.

Influencer Marketing campaign using Gadget gurus

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Consideration

Amplifying the empowering freedom of handsfree, screen-less navigation in various lifestyle segments

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Action

SEM Ads and Banner ads on e-commerce sites that sell footwear