Campaign Thought

Leveraging the product promise of ‘whole mouth clean’ compared to just brushing, and the consumer insight  of FOMO due to oral problems the #SwishDontMiss campaign was conceptualized

The #SwishDontMiss campaign thought addressed both, the product efficacy of removing 99.9% germs, and the FOMO faced by millennials

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Marketing Funnel

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Awareness

The Capture film dipped on the context of millennials ordering food online and the FOMO on one’s favourite foods while ordering due to oral problems

The #SwishDontMiss campaign thought was further amplified on digital using celebrity Influencers

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Consideration

The Convince films and Landing page established RTB by elaborating how just brushing is not enough for the whole mouth clean confidence that comes from the liquid action of Listerine

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Action

The Convert films served as add to cart reminders at POS an featured an attractive offer