Campaign Thought

A Brand of steel named Radha, needed a power symbol to proclaim its unmatched strength among TMT bars. The Mahashaktishali campaign resonated with the epic persona of the Brand Ambassador and delivered the message well.

 

Marketing Funnel

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Awareness

A 360-degree marketing campaign was launched using the Brand Ambassador Rana

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Consideration

Brand Ambassador was leveraged to deliver the RTB of ‘quenched for extra strength’ in all B2B and B2C communication

 

Action

Powerful POS and dealer incentive programs involving the Brand Ambassador delivered high ROI