Campaign Thought

For a high involvement product category like real estate Brand trust adds tremendous value to project offerings. Leveraging the customer centric design philosophy of the Brand, the #ItsTheLittleThings that make a Ramky home a Ramky home was evolved.

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Marketing Funnel

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Awareness

A 360-degree Branding campaign was launched to seed the ethos of the Brand and gain customer trust and affinity.

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Consideration

A sustenance campaign communicating the little things the Brand pays attention to for customer comfort provided RTB

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Action

By leveraging the customer confidence generated by the umbrella branding campaign the tactical campaigns for individual projects delivered a higher ROI