MANISH DODANI
CREATIVE DIRECTOR/ BRAND STRATEGIST
RESUME
As a highly innovative and analytical creative director with over 17 years of experience across mainline, digital, events and production, I possess an exceptional ability to bridge the gap between strategy and creative and provide solutions that drive business results. My skills in creative collaboration, communication, and leadership, combined with my deep understanding of consumer behavior and
integrated marketing, enable me to consistently deliver high 'Return on Innovation' for my clients.
ALWAYS LEARNING & UPSKILLING
Digital Marketing
Indian Institute Of Digital Education (IIDE)
Bachelor of Mass Media
Jai Hind College
G.D. Architecture
L. S. Raheja
ICSE
Bombay Scottish School
17+ YEARS OF EXPERIENCE
The Minimalist
VP Creative Strategy (Dec 2020 - Present)
Pitched and added high value retainers like Tata Cliq Luxury, Movin, InterMiles, Schwarzkopf, Glanbia, Fractal Analytics, Quor Group, ITC Foods, IIFL Home Loans to the client roster
Crafted the social media strategy for Tata Cliq Luxury, set up an SBU to manage the client, and creatively conceptualized thought leadership building IPs for the Brand
Led the sub-brand development, positioning and culture transformation for Kotak Mahindra Bank's digital lending division
Led corporate communication projects for L'Oréal India
Led the employee value proposition development exercise for Fractal Analytics
Developed the positioning for Quor Group (formerly Brady Commodities), WebEngage
Crafted digital campaigns for existing brands like HDFC Bank
Led product branding and positioning projects for clients like Xoriant, Zycus, Motion Education and Apna Mart
Mirum - WPP Group
Creative Director (Mar 2020 - Aug 2020)
Pitched for and executed a customer advocacy building digital campaign for Duracell
Crafted digital first campaigns for Listerine, Axis Mutual Fund, HDFC Mutual Fund & Figaro Olive Oil
Associated Advtg. & Rabbit Digital
National Creative Director (Jun 2009 - Jul 2019)
Creatively & strategically spearheaded the mainline agency
Incubated the digital agency for the group
Acquired and worked on Brands like Apollo Hospitals,CallHealth, Freedom Healthy Oils, Gandour Confectionery, Indian Oil, Dukes confectionery, MYK Laticrete, General
Motors, Dukes confectionery, Mahindra Centre for sight, Radha TMT, Ramky Real Estate, International Gemological Institute,
Sunway Opus, Lechal, C.K. Birla Group, Luminarc Tableware & Scoops Ice Cream to name a few
Xebec Communications
Head Creative Strategy (Jan 2008 - Mar 2009)
Led creative pitches and provided creative and strategic direction to existing client Brands across Mumbai, Pune & Bangalore
Clients included Pigeon Stovekraft, HouseFull Furniture, Commonwealth Youth Games, Country Club, All India Gems &
Jewellery Trade Federation GJF, HDFC Bank
TryAngles
Creative Head (Jul 2005 - Jan 2008)
Set up & led the creative agency vertical of the production house and crafted campaigns for brands like Red-FM, Kaya Skin, Corporation Bank, Income Tax Department, Agni Jewels and Nikhar Paan Masala
AWARDS WON
Bronze - 2022 DMA Asia ECHO Awards
(Associated with Mirum India)
Category: Branded Content
Client: Axis Mutual Fund
Campaign: Karo #ShuruaatSIPse
Silver at #ETDigiPlus Awards 2022
Category: Use of Integrated
Digital Marketing
Campaign: Karo #ShuruaatSIPse
Client: Axis Mutual Fund
Fevicol Top 50 Ad Gurus
#MyFevicolAd Contest 2020
Best App based business idea
IIDE Launchpad 2020 - Awarded by the Heads of Google Ignition Labs and CleverTap
Best Digital Campaign
Public Relations Corporation of India Awards 2017
6 Category Awards
Public Relations Corporation of India Awards 2012
Dainik Jagran Award
Think Negative Contest 2011