Campaign Thought

The ‘Tabulous Banking’ product was going to enable the opening of Bank accounts from home and was targeting the homemaker. By crafting a film that explores the endearing relationship dynamics between a loving couple and using word play, the product story and benefit was communicated in sync with the Brand’s values.

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Marketing Funnel

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Awareness

The service was launched using a TV and OOH campaign

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Consideration

Print and e-mailers were used to elaborate the convenience of the service

 

Action

The service along with an attractive interest rate was marketed to male account holders through D2C channels to enlist their female counter parts